Line 01
MVPs
From idea to a live product in weeks, not quarters. Scoped tight, built to learn fast.
- Clickable prototype
- v1 in production
- Product analytics
Software factory · LATAM → US & EU
Custom software,
shipped first.
Primero First is a LATAM tech group. Our Software Factory designs, builds and launches MVPs, SaaS platforms and web & mobile apps for companies that don’t plan on coming second.
$ primero-first build --client=you
- discoverweek 1
- designweek 2
- buildsprint 3 of 4
- launchnext
→ shipping first.
[pree-MEH-roh furst] · noun
1.“First,” in Spanish and in English.
2.The product team that gets you to market before anyone else.
See alsoSay it twice. Still first.
- Time zone
- Within 2 hours of New York
- Language
- Bilingual teams, English and Spanish
- Billing
- Contracts and invoices in USD
- Access
- Founder-led, from first call to launch
01 — The factory
What comes off
the line.
Three product lines. One team that designs, builds and ships them end to end.
Line 02
SaaS platforms
Auth, billing, roles and dashboards, ready to scale when your customers show up.
- Auth & roles
- Subscriptions & billing
- Admin dashboards
Line 03
Web & mobile apps
Customer-facing apps that load fast, feel native and hold up on launch day.
- Web apps
- iOS & Android
- APIs & integrations
Stack
- Next.js
- React
- TypeScript
- Supabase
- PostgreSQL
- Ruby on Rails
02 — Factory mode
A production line,
not a black box.
Five stations, each one ending in something you can see, click or ship.
- 01
Week 1
Discover
Users, scope and the one metric that matters. You leave with a fixed plan and price.
- 02
Week 2
Design
A clickable prototype, tested before a line of code is written.
- 03
2-week sprints
Build
A demo every sprint and a staging link from day one.
- 04
Go-live
Launch
Deploy, monitoring and handover. Your repo, your code, your IP.
- 05
Ongoing
Scale
A dedicated squad that keeps shipping after launch.
03 — Why us
Nearshore that feels in-house.
Your hours
Standups in your morning, not overnight email threads.
Founder-led
You talk to the people who sell and build. No account manager in between.
Dollar-simple
USD invoicing and contracts your legal team will recognize.
Built here first
Every practice we sell, we run on our own companies first.
04 — The group
We build our own products first. Then yours.
primero-first/
├── factory/ ← you are here
├── leva/
└── first-marketing/
Primero First Factory
Software factoryCustom products for companies in the US, Europe and LATAM.
Leva
HealthTech · SaaSThe operating system for private clinics in Venezuela.
First Marketing
Growth · AIAn AI-powered marketing agency: content engines and paid media that fill your pipeline.
05 — Start